Ad Sales increasingly becoming more data driven. Are we surprised ? Maybe not. Much before the advent of internet , in the good old days, there was always time for a leisurely dialogue and a cup of tea laced with the day's top stories. Exchange of pleasantries used to set the tone for the day's meeting. But today it's a far cry from those days of yore . Time is at a premium in this day and age of ever changing media landscape. Buyers don't have the luxury of playing a gracious laid-back host. They are expected to provide solutions at great speeds round the clock.
Bill Mickey Editorial Director Folio Mag shares some interesting insights about the new paradigm based on the research survey done by Kantar Media in partnership with ad rep firm James G. Elliott Co.
http://www.foliomag.com/2014/are-ad-sales-becoming-strictly-numbers-game#.Uz_e2HYczDf
Happy Selling !!
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